SEO Myths to Leave Behind in 2015
2014 was an unpleasant year. We went months with no genuine redesigns, and afterward in the most recent four months there were Panda, Penguin, Privateer, and Pigeon alongside changes and refinements along the way. Truth be told Penguin was never given an end date; it simply continues moving like Tina Turner on a waterway.
We’ve already had two months in 2015, so it’s time to bring out our best foot forward. Here are 4 SEO Myths to Leave Behind in 2015
SEO is not Voodoo
If you know anything about SEO, you understand that while it’s not an exact science, it does have some repeatability to it. Sometimes SEO involves the application of a set of techniques, personalized for clients, but with repeatable results. Algorithms are based on math, which means that you can weigh against the algorithms to determine the ones which work and the ones which don’t.It is possible to deal with a scam agent, and you won’t see the results that you expect, but if you take care and apply due diligence to finding the right agency, there’s no reason your SEO efforts would fail. It’s important to weigh out who they are their techniques and past results before signing up with someone, however.
Scammers can be easily identified since they like to swim alone. They have no noteworthy online presence, which makes it impossible to be effective at SEO, because the very practice has heavy reliance on teamwork and community effort. They should be speaking/writing in other SEO sites or come with recommendations from fellow experts. If they are alone, don’t venture into their waters.
SEO is not cheap
Gone are the days when you could hire some guy with a little SEO knowledge off the street to get a few links, change title tags and throw a keyword or two at the right place. Google and other search engines are churning out updates and tweaks very regularly, which makes SEO a daily effort.
Good service does NOT come cheap, because the work involved is very elaborate and constant. Hiring an SEO professional is not just like going for a haircut, you’re hiring their skills, networks, connections and experience, all of which can help you succeed. Invest in it.
Audits are not cheap
If you are going to skimp on an audit, skip it altogether. Sure, you can use tools, but even those tools miss something sometimes. There needs to be the contribution of a trained pair of eyes to spot exactly what is needed. Running an audit even on just a small site can take a whole day or more. If that audit is to include full link crawling, those are days and weeks of collecting data before the write-up actually begins.
Bad audits can leave you in worse stead because you will make decisions based on wrong data. In the worst case scenario, you could land a penalty. Invest in a knowledge professional to carry out your SEO analysis work, and be prepared to pay for it.
They will not just ‘come’
Don’t just imagine that you’ll create great content and a well-designed site. A site must have links in order to properly compete in the market. Links are proof that there are people who like your site and have given you a vote of confidence. This is also highly regarded by Google.However, not all link-building is bad, contrary to popular belief. Link buying is bad, but proper methodical acquisition of links is important if you want the traffic. Have good content, certainly, but good content won’t by itself win over the leads that you need to compete, unless you are an established brand.