Once you’ve come up with a good business idea and decided to turn it into reality, it’s time to start forming your brand identity. And there’s hardly a better way to do this than to design your company’s logo. However, designing your first business logo isn’t as easy as it may seem. This is the case because you’ll need a logo that represents what you do and helps you stand out from the crowd. And to help you come up with the right logo, we’ve singled out 5 you’ll be guaranteed to find useful.
Choose the right colors
Colors play a crucial role in how successful your logo is going to be. This is due to the fact that colors have the power to affect feelings and emotions. For example, red stands for urgency while green represents organic. So, only if you get your colors right will you be sending your customers the message you want. Let’s say you’re starting a cleaning business, this is where you’d probably want to use colors such as blue and white since they imply cleanliness. And if you’re opening a fast food restaurant, sticking to red is definitely a good idea.
Try to avoid clichés
When designing a business logo, you’ll always want to come up with something worth watching. Therefore, you’ll want to restrain yourself from using clichés as much as possible. If you find yourself tempted to just add a simple arc under the name of your company and include a few dots around it, you’ll probably want to go for something different. Such clichés will not only make you less memorable but they’ll also show your customers that you’re unimaginative, which is never a good thing. Instead, what you’ll need to do is come up with something unique and embrace it as much as possible.
Make it simple
Another important thing to have in mind when designing your logo is that simple logos usually work the best. Just think about companies like Nike and their logo. Most of the time, they don’t even use any kind of caption and everyone knows what the logo stands for. Therefore, when designing your logo, you should try not to overdo it. Stick to a simple design your customers will be able to remember. If you’re struggling to come up with a simple design, you can start by determining the shape you’ll go for. Some companies choose a square or a circle while others rely on negative space to make the logo pop out.
Go for versatility
If you want to design a perfect logo for your business, you’ll also need to think about how you’re going to use it. No matter what kind of work you do, you’ll probably want to have your logo everywhere. We’re talking about things like your storefront, billboards, flyers and your website. And it’s very important that you envision your logo on each of these. Moreover, promotional products are something you simply cannot market your business without. This means you’ll also want to have marketing efforts such as t-shirt printing and custom mug design in mind.
Back it up with a good story
Even though a picture paints a thousand words, it’s recommended that you also try to come up with a good story for your logo. This can come in handy, especially because some curious customers will ask you about it. Also, that is a kind of talk you might want for an opening speech on some of your business events. Of course, a good story for your logo will also make it easier for your customers to remember your business. We also recommend including the story behind your logo on your company’s website.
These 5 tips should help you design an effective first logo for your business. Just bear in mind that you’ll need to update your logo from time to time simply to keep things fresh in your company.