Some people believe that in order to succeed in business, all you need to do is get people to buy from you. Still, this kind of corporate agenda is quite shortsighted. With the right price, limited time offer, and quality marketing, you can easily make people purchase from you. The trick, however, is to make them come back. In other words, what you need to focus on is making repeat business, and here are five ideas that may come in handy.
1. Make a Good First Impression
The most straightforward, but probably the most difficult way to make people buy from you is to do things right the first time around. Encourage all your salespeople to be as friendly and accommodating as possible, make the store itself customer friendly, and of course keep your prices low. Needless to say, even the best customer service won’t help you if your competitors are offering the same product for half the price. However, when it comes to small price margins it can make a difference. Furthermore, when talking about ecommerce website, make it simple, lag-free and integrate all payment gateways you can think of.
2. Start a Loyalty Program
One of the ways to make repeat business is by starting a loyalty program. Imagine a scenario where for every $50 spent in your store or on your e-store, your clients gain a point that gives them a small discount. This alone may become an incentive enough to keep buying from you rather than from your competitors. In other words, it doesn’t matter even if the discount is not that great; just the thought of having these points go to waste should be enough to keep people coming back.
3. Study Your Customers
Every industry has a different clientele, which is why it would be absurd to assume there is one universal recipe to make people come back. For example, experts behind Andzen, a marketing automation agency, use data to discover potential customers amongst those who are still not ready to buy. Through the array of different marketing solutions, these people usually get turned first into customers and later on into full-fledged brand advocates.
4. Show Interest
A lot of retailers make a mistake of believing that their contact with the customer ends when they buy the product. This is as far from the truth as it gets. In order to show your customers you really do care about them, you need to become proactive. Ask them various questions about the product they purchased and about the customer service they received. In this way, you will also get some invaluable feedback, which will help you improve things in your own organization; A win-win scenario for both you and your customers.
5. Be Personal
Finally, you may want to show your customers they are not just walking wallets to you, but actual human beings. One of the ways to do this is to ask them for personal information (while registering on your website) and then send them a nice email on their birthday. It might even be a good idea to send them a limited-time coupon as a birthday present. In this way you will approach them as individuals, not as a faceless demographic group.
While some of the tips are mostly concerned with the stages leading to the first sale, there are also tips that deal with what happens after. No matter their purpose, they are both equally important for repeat business to take place. All you need to do is show your customers that you are ready and willing to go that extra mile to give them what they want.