A lot of things have changed in the world of SEO over the past couple of years. In fact, SEO is a digital marketing field where nothing will ever stay the same. Search engines change their algorithms monthly to provide the people with better, more qualitative experiences when accessing the web. In layman’s terms, SEO is a war zone, where if you want to stand above the competition, you need to do things differently.
One of the smartest ways to stay competitive is to know more about upcoming trends; however they’re changing the way we search, and then adjust our content strategy before anyone else can catch up. The search engine optimization industry is on the move; constantly. It pays to be aware of what comes next. Thus far, 2017 has brought on some hardcore changes. Let’s check them out so that we can be fully prepared for 2018.
Native ads for outstanding organic visibility
Native advertising is more than a mere SEO trend. It has turned into a sought-after digital marketing strategy. Users are getting tired and annoyed by irrelevant and frustrating ads. For example, when browsing a website nobody wants to see ad pops fill out their screen out of the blue. It’s a common concern that can be tackled with native ads.
What so special about native ads? To begin with, brands can use them to market their services a lot better. They can do it without appearing intrusive or disruptive. These ads blend in; you won’t even notice them when clicking on a site. But if the ad is a good one, users might be inclined to click on it without feeling pressured to do so.
Experts in the digital marketing niche emphasize that CTR rates that come from premium native ads are 4 times higher than the conventional pop up ad. Also, the engagement rates are higher on smartphones and tablets, where there’s little space to even have the patience to watch a popup. Native ads merge beautifully with your content; done right they might prove an efficient solution for your SEO.
Customer-focused & personalized content
Content marketing finally got some real attention in 2017. It shouldn’t surprise you that in 2018, it will be even bigger. Marketers want their campaigns to render results. The savviest have realized that they do it without qualitative, SEO-optimized content. The core purpose is to grab attention, and make customers curious about what you have to offer. That can only be achieved with customer-focused and personalized content.
People no longer want to buy things online for the sake of buying; or because they need something. They want to be part of a journey; they want to be wowed by something nobody else can offer them. How do you cater to the needs and wants of your prospects? The key is to ditch traditional content; and make yours more dynamic and attention-grabbing. This is where smart calls-to-action come in.
Leverage the perks of influencer marketing
Influencer marketing goes hand in hand with SEO. The right person can help get your content “out in the world. You have two options: you can either transform customers into influencers, or contact influencers directly and negotiate a bargain.
According to MuseFind, 92% of consumers today trust influencers more than traditional celebrity endorsements or ads. Brands leverage the power of influencers for more than marketing purposes. These women are an excellent feedback tool because brands can use them to understand the needs of the customer.
Influencers are taking social media marketing by storm. Their role goes beyond promoting a product. Brands can use the feedback to refine and grow their target audience. In this case, micro-influencers might seem better than macro-influencers.
As opposed to macro-influencers, the audience of a micro-influencer is more targeted; triggering higher conversion rates. A micro-influencer’s social media channels have a more personal allure. The content published is focused more on who they are and what they do; not so much on what they advertise. Brands can use these people to their advantage by crafting more targeted campaigns; boosting engagement and conversion rates.
Know as much as possible about content creators
SEO is no longer about stuffing your articles with keywords. It’s equally important to make your content easy to read and memorate. To achieve that, make it customized and unique. Collaborate with experienced writers who know about both SEO and quality content creation for your brand and business. Their knowledge and experience can help expand your reach.
Have a game plan in mind. Promote content that appeals to an audience, and don’t limit yourself to being purely informational. Contrary to popular belief, there are ways to make your SEO articles or blog posts both creative and optimized. The best writers play with the words in a way that entices your targeted audience. The best types are infographics, case studies, how-to guides, and know-how type of articles.
Use the right data to bring conversions
SEO has always had one goal: to convert prospects into customers. Digital marketers understand the purpose, although very few do something to change their strategies. The more you understand how your customer interact and behave on your website, the better chances you have to convert them into paying customers.
Metrics and analytics are still a big piece of the SEO puzzle. The right tools paired with smart analysis of the data will make your SEO attempts skyrocket. It all starts with targeting your audience the right way. Move on to segmenting your audience, and leverage the power of email marketing for even better results.
It’s tough to stay ahead of the game in a digital marketing world where everyone wants to be number one. Have a plan in mind, and consider the guidelines we’ve mentioned above. Use native ads to make your campaigns user-friendly, focus more on the content by hiring the best content creators, and don’t overlook analytics and influencer marketing to help your strategy thrive. In the end, you can always ask for help from an experience SEO agency London; just to be sure you’re doing things the right way.