There’s no doubt hosting an event can do wonders for your business. According to this year’s reports, 84% of leadership, including vice presidents and senior executives, say in-person events play the key role in their company’s success. The only problem is, most companies can’t afford to spend a fortune on promoting their events and many business owners are afraid their events will turn out to be a disaster. If you’re among them, you’ll be happy to hear that as long as you know how use your event marketing budget correctly, hosting an event can really pay off.
Embrace social media
We all use social media on a daily basis, which makes it a perfect place to promote your event. Unless you decide to rely on paid advertisements on social channels, generating buzz about your event by using social media is completely free. All you need to do is create pages for your event on platforms such as Facebook and use them to reach as many people as possible. Moreover, you can create graphics about your event and rely on your followers to share them with their family and friends. Using social media to promote your brand helps you save money you’ll be able to use on other aspects of your event.
Don’t forget about email
Many people in the business world believe that email no longer plays an important role when it comes to communicating with your customers. However, the widespread usage of email is expected to grow even more and could reach 4.3 billion users by 2020. Not only this, but the reports say email marketing yields the highest ROI among marketing strategies. That also makes email an extremely effective tool to use in your business event promotion. Designing PDF invitations is relatively cheap and can give your event a more formal feel. Another smart thing to do is to use email to collect responses from your invitees. Hosting a memorable event is a lot easier when you know exactly how many people will be there.
Use a ticketing page
The web is a great place for promoting your events. However, even with Facebook events, you can never be sure everyone who confirmed their attendance will actually be at your event. And there’s no need to say that promoting your event only to have a small amount of people show up is a real disaster. Luckily, you can use a ticketing page to validate and approve potential attendees before sending them the tickets. This tool also allows you to keep track of your attendee list, which helps you ensure your event is a success. Another important thing to mention is that beautiful event pages have the potential to attract more people to your event.
Influencers are the next big thing in the world of marketing and it seems they’re starting to replace celebrities. Just think of it this way – YouTube stars get 3 times more views on their videos than celebrities do. With that said, inviting influencers can give your event a significant boost. Not only will more people show up but promoting the event will become a lot easier as well. Social media users who follow the influencers attending your event will share the information about it for you. The best thing about it is that most local influencers won’t even require to be paid in cash. Instead, they’ll be happy to receive freebies and discounts in exchange for attending your event.
Rely on the data
Nowadays, almost everything can be measured and collecting data on the efficiency of your marketing efforts has never been easier. Use analytics to figure out which of the channels you’ve used in the past helped you the most and make sure you rely on them in the future as well. The most important thing to have in mind is that your event marketing efforts are supposed to generate a good ROI and using channels that simply don’t cut it is a waste of both time and resources. Monitor every activity, response and reaction you get on the channels you’re currently using and rely on the data you collect to identify the ones you should be using in the future as well.
Reaching your goals is impossible if you don’t have enough people attend your event. The tips covered earlier in this post will help you manage your event marketing budget more effectively and ensure your next event is a success.