Secrets of Getting the Most of Facebook Business Page
Social Media is undeniably one of the most crucial platforms an entrepreneur could utilize in strengthening brand identity and in increasing leads and conversion. Being an entrepreneur could be at times overwhelming, you surely would want to get the most of everything especially on every marketing platform available.
With more than a billion of active monthly users, Facebook is indeed an important marketing platform that attracts a good number of entrepreneurs from all over the world.
A good number of businesses have Facebook Page but studies show that most of these accounts are left unused and inactive. Now, if you want to make the most of your Page, reading things below will be completely helpful.
Your Facebook Page is just like a website. It needs to look authentic that when you dig deeper into it, you will see the people behind it and its operations. When your company photos are nowhere to be found, the users are more likely to think that you are just one of the many spammers that surface around the web. These photos will not just prove your authenticity, they may also help strengthen your brand identity in general.
Be Careful About Call to Action Buttons
Facebook pages can have a call to action button on the lower right side of the header. You can have a modified call to action. Have a test to determine as to what kind of call to action will drive more clicks, sales or website visits. You can have “Shop Now”, “Contact Us” and “Watch Video”, these call-to-actions are seen to be effective for most businesses.
Give Exclusive Offers or Run some Contests
Give your audience a reason to return to your page. Make sure to share some special offers like price discount coupons and have it set to expire after 24 hours prior to posting.
Be reminded that one of the major reasons why people tend to spend time on Facebook is that they are having fun while using it, they are entertained for a good number or reasons. Be creative about your posts and expect to reap its positive effects through better audience engagement.
Make Users Part of Your Community
Make users feel they are part of your community. Let them know your milestones and make sure to extend efforts in addressing their queries all the time. This way, you can gain more trust from people who are more likely in need for your product.
Once people feel they are heard, they will be willing to engage more with your brand, treat it as their own and be more willing to promote it to others.
Engage With Other Social Media Pages
Do not get too bounded, make sure to engage with other social media pages. Facebook business pages are one great way to showcase your pages from other social media accounts. You can display links directed to your profile on Instagram, Twitter, LinkedIn, Pinterest and etc. to give potential consumers a better overview about your company and your brand.
Make Your Page More Personalized
Make sure that you are able to make the most of your profile. Post appropriate images, a link to your website, a concise overview of your company and compelling description about your products or services
Keywords are basically one of the most important element in marketing over the web. Make sure to utilize keywords in your profile contents and posts which you think are most likely searched by people that are related to your product. This could greatly help in your entire SEO efforts.
While carefully taking into account the above-mentioned operations, it is also important that you are able to measure everything. Facebook Page Insight allows you to have an overview of your visitors and the way they are trying to connect with your business. Make the most of the dashboard to see how your ads are performing in accordance with your goals.