A blank page can be as daunting as a blank screen or probably more if you are a blogger. Bloggers can’t exist without readers and readers can’t exist if bloggers don’t have anything to write. The biggest challenge to face every morning is “What to write about?” This situation occurs more with the bloggers who write about technical stuff rather than maintaining a personal blog. A personal blogger always has something to write, though they might not be aware of it. They might be struggling with their own thought process thinking that it is not good enough to write, but the stuff is always there.
Always remember that creativity is a bottomless well and there are plenty of ideas in it. All you need to do is to confidently lower the bucket into the well and pull out ideas from there.
Depending upon what type of blog you maintain, the approach can be slightly different. Let’s say you are blogging for business. The primary objective of your writing is to provide useful content to your clients and prospects. It is not necessary that every time you have to get leads to the business. At times, it can be just supplying some useful information to them without bothering about the leads. It can be any stuff that you feel can be important for them to know. Like for example:
- There are plenty of things that a business should do for clients. Write from the perspective of the client what you will expect the business to do for you.
- Things are changing at a rapid pace in today’s world so there might be corrective steps that the business needs to take, which it has not recognized so far.
- What challenges can the changing times pose and what steps should be taken to overcome them?
- What choices are available to get a different and better result?
- Are these choices feasible?
Now let us consider you write a personal blog. Again, there are millions of ideas to keep going daily. Let’s see some of them:
- There must be some posts on your blog, which were very good and liked by all. Frame those posts together in one place by segregating them into categories and post few links in each category to help your readers navigate easily to your best posts.
- You can do this for a fellow blogger post too. There will be some posts from other bloggers that impressed you. So, why not give access to the great write-up to your readers. This will also help to make links and relations with other bloggers.
- You can share your own story about how you started. What challenges did you face? This will engage readers as humans like to have a personal bond.
- You can share your likes and dislikes. What kind of blogs you like to go through etc.
These are just a few ideas. Once you sit down and think, you will come up with hundreds of such ideas. Anything that grabs your attention is worth writing. It can be a good experience or a bad one. It can be educational, entertaining, inspirational or sometimes a combination of any two or all three.
You might have started blogging to grow your business or become an expert or make a whole bunch of money, but ultimately it enriches you on a personal front. The words of William Wordsworth “Fill your paper with the breathings of your heart,” are true with a slight difference that instead of physical paper you are pouring your heart out on Microsoft Word. Blogging makes you a better thinker; you develop an eye for meaningful things. As blogging is give-and-take exercise, you become better-rounded in your mindset. So, the day you feel you have nothing to write, here’s what you can do.
Take a Step Back and Look At the Big Picture
The internet is enormous and one second is the time in which 32577 GB of internet traffic happens on it. This traffic contains things that are interesting to only a particular segment of people, but there is enough going on for each segment. It brings together people with similar interests from all parts of the globe that otherwise would have never come in contact. Also, everything published on the internet need not be a precious pearl of wisdom that shines the light on eternal truths. Some of the stuff is plain for fun; some can be gross, off-beat or just for entertainment. You don’t need to write something that is educational every day. It is perfectly fine to write something light or just celebrate with your readers. Whatever you write, there are people out there to receive it. So, be yourself; if you don’t know what to write on a particular morning, don’t fret. Write anything that comes to your mind, however, stupid you feel it is.
Making a List Helps
This habit helps on days when you feel you have nothing to offer. Now that you are aware of the vast mysteries of the internet, you make a list of all those ideas, which come to your mind irrespective of how stupid you feel they are. Once you have noted them down, you can segregate them later. Making a list helps in many ways.
- It gets ideas out of your head.
- Since you have jotted them down, they can be used on any day when you have nothing to write.
- Gathering thoughts in one place will help in connecting them.
- It can help you come up with some theme, which can make you go on for days together.
- With all ideas at one place, go through it, again and again, to see what clicks the most.
- The one, which appeals you the most, is the right place to start.
Spew without Judging
Once you have started with the topic that you are most engaged with, you will find many new ideas on the way that resonates with it. Initially, you might feel that there is not enough to shape it into a post. Just keep pouring out what comes to your mind without worrying about readers, spellings, or narration. All this can be taken care of later while editing. The foremost requirement is to articulate your thoughts. It might bring the eureka moment or a lightbulb moment, which might take you in a completely opposite direction. Once your creative juices start flowing, there will be no dearth of ideas, so just give it a start. Now that lots of ideas are dancing in your head, if you want you can scrap what you have written so far and start fresh on a new idea. All these activities were to jump-start your inertia.
People Read Your Blog Because They Are In Sync with You
Have you ever thought why you like a particular blog or why you are addicted towards a particular blog. It is because you are in sync with the person who writes it. Your wavelength matches with that person. You can understand why he is saying or what he is saying. You are drawn towards his personality. The same applies to your blog too. Those who read your blog are drawn towards you. They can see your reflection in your writings and can connect with it. If you are not able to create something on a particular day they can understand that too. They know it’s a temporary phase and you will be back soon with the next dose. So, you should not feel the pressure to publish constantly. Instead, go out for a walk. Have a cup of coffee with a friend. Chit chat with friends, family or have a casual discussion with a group of strangers and soon you will find that your mind is full of new ideas to keep you going for a long time. This scarcity of ideas sometimes is necessary to get you out of the rut and flood you with a new set of ideas.
These temporary phases when you have idea famine actually help you find new opportunities to create and generate good content for your blog. This is not happening to you alone. Everyone who writes goes through this phase when he feels “I don’t feel like writing” or “I have nothing to write”. Just remember this is the time when you can clean the clutter from your mind to make space for new and fresh ideas.
You don’t need to write as a means to get rich or as a means to gather a huge following. These things will eventually follow. The change that writing will cause in your life is reasonable enough for pursuing.