Technology has offered so many options for all sorts of daily business functions—hardware such as smart devices, for example. It also has plenty of options for mobile and web analytics. That choice might seem overwhelming—but it doesn’t have to be.

For starters you have to dig up the details on what actions drive the return on investment you want. You have to analyze the perspectives you want to capture, and you have to figure out the future plan for your company.

Every analytic system has different metrics that combine different factors. They’ll generate engagement and awareness as well as how you can figure out if prospects are moving to legitimate customers.

It might seem as though the fewer people you can involve in the choice and the analytics—but that’s not the case. In fact, you need to involve virtually every department. They can help you evaluate whether those analytics have value and how they integrate into your existing system.
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