It’s Never Too Late to Join Pinterest for Business
If your business doesn’t have a clear Pinterest marketing strategy, you need to change your strategy. Building an influential Pinterest presence can increase your number of new visitors — for free! If you’re absent from the Pinterest community, start by creating a verified business Pinterest account. Then build and market your brand on the website in the following ways.
Business marketers and consultants preach about brand authenticity when using social media for business. With authenticity comes enhanced business-to-consumer trust, loyalty and connections. Leverage investments your business has already made, such as product photography that you already promote on your website, and use the Pinterest space as another avenue for showcasing your products or services. As word-of-mouth digital marketing, make sure to connect your content with other social networking platforms.
Use Pinterest as a tool to level the playing field, and inspire your audience through engagement. Have fun with your users and create an interactive community.
- ELLE magazine asks users to share an inspiring fashion story through beautiful images. Pinners search through ELLE’s pinboards. As pinners discover style content, ELLE also learns what users, as well as ELLE audiences, want from them.
- Bob Bratt, COO of global law firm DLA Piper, expresses passion for his alma mater, Towson University. His brand pins sporting events, local green businesses and collegiate products like Towson iPad sleeves.
- Search Richard Branson, founder of Virgin Group, on Pinterest. You’ll find endless pins from users all over the world with inspiring words from this superman entrepreneur.
ELLE, Bratt and Branson inspire people to further explore pinboards of public figures and brands they’re invested in. As a business, build relationships with your customers by pinning content that’s inspirational and engaging.
Actively using the virtual pinboard destination can also drive traffic to your website. When a Pinterest user clicks on a pin, they may continue to click to your website to learn more and satiate curiosity about your posted content. You have to power to direct traffic by designating your own landing pages.