Website Security should be the first priority for these Websites or Businesses

Every year Billions of Personal records are stolen or lost due to security breaches and year by year the count is getting double. The year 2016 also witnessed many such security breaches like Yahoo Security breach, Swift Hack and much more where million of users were impacted.

The situation in the year 2017 might get worse as the hackers will try new methods for data theft and security agencies will try to block them but no-one can predict which site or business will become a victim of the security breach. All you can do is to make sure to keep your business/website security up-to-date. Here we have tried to list down some business/websites which should pay an extra attention towards the Website security.

Banks/Financial Institutes

I don’t think I have to explain by banks (which are directly dealing with customer data as well as money) and financial institutes should keep their websites and servers secure no matter what problems/complications.  In October 2016, many Indian banks have faced the heat when biggest security compromised news broke out where 3.2 million Debit Card owners were at risk.

Online Gaming

Smartphones have changed the way we play games now, earlier games were only played using PC or consoles whereas now, everyone can play games anywhere. There are many games where you purchase upgrades in the game. So, if you are running any such gaming site or application make sure to double check the server security as gaming site are one of the favorite places for hackers.

Online Casino’s and Gambling sites

Vegas is heaven for Casino lovers but after the Internet revolution, people got an option to play Casino games and try their luck on online casino sites from the comfort of their homes. In the year 2011 online casino business touched the revenue of $29.3 billion. Now I don’t have to explain why these sites have to pay extra attention to the website security.

E-Commerce websites

If you are selling products from your website, it doesn’t matter if the products you are selling are manufactured by you or you are selling goods on behalf of someone; you will have to take extra care of your e- commerce website security as you are dealing with critical customer data like credit cards etc.

Adult/Porn Websites

Adult Porn industry is a multi-billion industry and there are thousands of porn websites available on the internet for the users. As a number of users browse these website is very high, hackers have a keen interest in this dark industry.

Next year will bring more challenges to webmasters as well as website owners from the security point of view and each and every webmaster should pull-up their shocks to face these challenges.

Challenges and possibilities in Cloud Security

Challenges and possibilities in Cloud Security

Cloud computing offers businesses with a wide variety of irresistible benefits. From dirt-cheap prices to limitless scalability, there are a myriad of reasons why businesses are moving to the cloud.

A study by Ponemon estimates that at least 31% of businesses will be moving to the cloud in the next 12 to 24 months.

However, cloud hosting like any other hosting models is prone to security threats. Even after a close to a decade of cloud becoming a favorite for hosting, security continues to remain a serious concern.

Here are some challenges and possibilities that businesses have to be aware of Cloud Security to keep their data and their servers intact.

Data leaks

Although virtual, cloud environment shares the same security threats that is inherent to physical environments. The extent of damage will include financial loss, theft of personal information like health, copyrights, patents, trademarks and similar intellectual property. In the event of a data breach, the business will have to incur fines or penalties for not taking adequate measures to safeguard user data.

Weak passwords

21% of people still use passwords that were created 10 years ago.

3 out of 10 people use publicly available personal information like their birth date and first name as password.

Only one unique password is created for every new 4 online accounts a user creates.

These statistics hint how bad the password scenario is in the cyber world. Even in the cloud environment users do not take adequate precautions to set strong passwords that cannot be easily guessed or cracked.

The biggest challenge of cloud security is weak passwords. A vast majority of data breaches are executed by exploiting vulnerabilities like weak passwords and unguarded accounts.

Mobile API exposure

Almost every cloud offering of today comes with mobile APIs. unlike their web-front counterparts, mobile APIs lack rock-solid security infrastructure. In some cases, the APIs have serious vulnerabilities that can be hacked into by hackers thus giving complete access into the system. While cloud-enabled enterprise mobility is a must, businesses also have to face the challenge of mobile API security exposure.

User account hijacking

Phishing, online frauds, brute force attacks, etc. hijack user accounts. Cloud with its anytime, anywhere accessibility also creates the risk of eavesdropping, data manipulation or transaction manipulation.

Security measures to protect the cloud

While there are inherent challenges to face in the cloud environment, cloud security is not hopeless as such. There are plenty of ways to secure the cloud with security provisions without letting go of the benefits that it provides.

SSL Encryption

Secured Sockets Layer, also known as Transport Security Layer (TLS) secures the exchange of data between two sources – namely, the web browser and the server. It encrypts the data sent from one source to another.

The encryption ensures the data is not completely interceptable by the hacker. The connection is kept secure from eavesdropping this ensuring safe transfer of information to and from between the sender and the recipient.

SSL encryptions works perfectly with websites that run on modern browsers. The HTTPS prefix provided to SSL certificates enabled websites also go a long way in improving search engine ranking, customer confidence and PCI compliance. Websites with PCI compliance will have less to worry about in cloud security.

Certificate authorities such as Comodo SSL, RapidSSL, GeoTrust, Thawte, symantec etc. are authorised to provide such certificates to websites which are globally trusted by most popular browsers.

Data Backups

Having a backup plan always gives peace of mind. While cloud gives 360-degree data flexibility, the need to have backups is also indispensable. Be it on the cloud or on physical servers, data backups need to be regular and consistent. If physical storage is expensive to invest in, there are always SaaS storage solutions with no upfront costs. They provide the same storage utility at fractional costs.

The great thing about having backup is that, Irrespective of what happens to your master data, there will always be the backup data to rely on to continue operations.

Bonus Tip: it is better to take backups in offline servers which will remain far from the reach of online hackers.

Strengthening Data Center security

Strengthen data center security with features like managed firewalls, intrusion detection, antivirus and managed servers. A well-secured data center is a sure to keep your cloud data safe from hacker’s privy. Also check if the data center is complying with high-end security measures like SOC 2, SAS 70, SSAE 16, PCI compliance, etc.

Test for vulnerabilities

When in doubt, just test the system for vulnerabilities.

There are plenty of security solutions available in the market that keep your cloud platform safe from hacking. They are often integrated automatic security audits and vulnerability scanning. However, it doesn’t hurt to a manual check of your own to detect loopholes. What the system might detect to be friendly could actually be a menace that you might want to weed out right away.

Spread user awareness

Lack of user awareness about cloud safety measures needs to be thwarted at any costs. Employees and enterprise users of web applications and mobile app frameworks should be enlightened on the need for using strong passwords, using two-factor authentication and similar rock-solid security measures.

Bringing it all together

While there are plenty of challenges to face in cloud security, there are also adequate security measures that can be deployed to stun the challenges. As the old adage goes, prevention is better than cure.

Do you have any more concerns in cloud security that need to be addressed? Let us know.

Why Your Business Is In Need of an App

Application development is one of the most powerful ways to boost business nowadays. Some of you can argue with such a bold statement. However, Glorium Technologies has gathered some impressive facts to show your that it’s true.
First of all, an app is your option to get closer to the customers. Did you know that an Average American spends 3.3 hours a day with his or her smartphone? And they are, by the way, not opposed to being contacted by brands via their apps, spending with the applications about 127 minutes a day. 75% of Americans check their smartphones every 15 minutes. Approximately the same number of Americans say that just can’t live without their mobile device.
Secondly, an application is your chance to get even more clients. Did you know that there are 1.4bn smartphones for every 1.5 people? Just imagine how many apps they download and how much money you can earn from it. Globally, 1.8m smartphones are sold daily. It is predicted by Juniper Research that there will have been 2bn mobile purchases by the end of this year. The year 2016 is also expected to end with 224.8bn app downloads.
Thirdly, mobile is a great pool of money. $100bn has been spent on the mobile advertising. And can you imagine it? It is a 430% increase, comparing 2016 to 2013. And 42% of sales in the 500 leading merchant companies came from the very apps.
And finally, an application is an excellent optimizer for your business. When an employee works via an app, he or she is likely to check it even after work. So, bonus working hours and flexibility increased. 71% of employees spend 2 hours a week on their “work apps.” Due to this fact, a company gains 240 hours a year per staff working mobile. 80% of Technologies decision makers surveyed report about positive ROI on their business app. Gartner provides arguments for the app optimization of business, too. It says by 2018, 70% of the workforce will have had a smartphone.
applications

How SMBs Can Profit from Innovative Cloud and Hosting Solutions

Every website needs a hosting provider. In return, this provider needs to ensure enough space on one or more servers for the data generated by their clients. Also, they have to provide various security features, to keep that data intact. Since the advent of cloud storage services has completely changed the face of hosting business, today all the players in this field have innumerable solutions to choose from. But how exactly can modern entrepreneurs make use of various cloud services and hosting options available on the modern market?

Growing number of providers

The development of the cloud market has led to its differentiation. In accordance with that, at the top we have large cloud providers and server owners. They rent cloud space and services to smaller agencies. Those smaller cloud enterprises then offer different services to business clients and ordinary Internet users worldwide. Consequently, such stratification of cloud providers has yielded a huge number of hosting providers. Not all of them meet the usual security standards, though. Because of that, cloud users should never rush into making a deal with a hosting or cloud provider. On the contrary, they always follow their work and conduct thorough investigation of their reputation.

Increased security concerns

A gullible and inexperienced business owner who wants to find the best online solution for their business might not be aware of the risks out there, in virtual space. If we know that SMBs have become hackers’ favorite picks, as reported by the Guardian, ensuring impenetrable cloud protection is an imperative for every small business. In line with that, business owners need to prepare a security checklist before they start their negotiations with their providers. Firstly, ask them what defense software they use on their servers. Continue with inquiring about the physical location of the server, since every cloud account has a tangible location. Finally, insist on including special legal clauses in your contract, according to which the provider will have to cover the financial damage caused by any data loss.

Better chances for SMBs

Better availability of numerous cloud packages has yielded a lot of benefits for both providers and businesses. What’s more, such democratic nature of the global cloud market opens a lot of space for newly founded businesses. On one side, the more providers we have, the more businesses can use a wider range of cloud services. On the other, the more businesses are launched, the higher number of providers is needed. Apart from that, they can choose from a vast array of web hosting options, so that each and every new business can find the optimal solution for their needs.

Scalability as the supreme cloud power

Now that hosting and cloud packages are often provided in all-inclusive packages, it can be pretty handy for all types of companies to ask for multi-channel scalability. For instance, if you need an online host, cloud storage space and SaaS solutions, you could make a great deal with a single provider for all those services. As it looks today, scalability has become the supreme power behind cloud options. Nowadays, you can ask for various personalized packages, so that you don’t waste money on services and products your business doesn’t need. Such a variety of reasonable online options will definitely contribute to further growth of small businesses on the Web.

The rise of the cloud has undoubtedly improved the strategies and packages offered by hosting professionals. The future will bring more significant advancements in this field, resulting in even lower rates for those online services. For all those reasons, now is the best time to launch your small business and find a fine place for it under the cyber sky.

5 Reasons why You Should Invest in Healthcare Startups

Being an investor, choosing the right investment venture is a crucial decision. The entire thing can be well understood in three steps:

  • The Trend
  • Idea
  • Team

Once the above three things suit, it is then that you can plan to invest. Above this, the biggest threat is the uncertain market and fluctuating inclinations of the buyers in the market. Though a deeper analysis can predict the coming conditions to a lot of extent but still, for an investor market risk is the biggest threat to his investment.

A sudden inclination

In recent past, a sudden inclination has been noticed in the health care startups. Investors are showing interest in the startups which are focused on giving health care utilities (products and services).

But the question arises that what made the industry gain so much attention all of a sudden? What is making investors invest their money here? Let us scroll down and find the reasons as in why being an investor you should invest in health care startups:

1. Long-term trend

While most of the startup ideas are either a short-term trend or focus on something that might lose its creditability after some time, people won’t disregard the concern for a good health. The major reasons behind this being a long term trend include the aging global population which requires health care support of all kind. Second reason is the middle-class people which have enough of money to spend for this segment in particular, and the last is due to the innovations that we’ve recently seen in the field of biotechnology.

These three reasons together are driving the entire investment business for the health care startup. Though a little fluctuation could be noticed but the growth remained certain.

2. Improved utilization rates

Let us accept the fact that ‘humans’ fear health uncertainties. This can be further proved by the number of people going with health insurance. So looking at these, there should be a probable hike in the number of people visiting, doctors, having health checkups, or spending little extra on the heath related things.

This way you can expect better growth of the startup in comparatively lesser time.

3. Tech and health

This is the combination that played a vital role in changing the entire scenario. People do not have the time but they do have the concern towards health. In such cases, the mobile applications related to health are becoming primary choice of population.

People are going with different kind of health mobile applications that serve a different purpose. The list includes online consulting, medicine suggestions and more. Startups with such innovative ideas are attracting investors on a huge scale, because of their reliability, stability, and better returns.

4. Innovation in Medical stream

Gone are the days when the medical industry was confined. Today humans can sneak inside the tiniest nerve of their body and find the ailment. The rigorous innovation has created a sense of trust in front of the people and has made them more aware about their health.

Thus, the startups that are coming with something that can avail better facilities to people including, better machinery, health checkup guides, assistance etc.

5. Trust factor

Though heath care startups need money and eventually are created with a vision to earn the profit, but the stream is considered as a noble profession. The reason behind is the final output that comes. It has intentions to help the people in society.

Thus investing in such a venture helps you to gain a better image in front of people, fellow investors, and yes the government. This reason behind choosing the health care startups for investment is definitely a better boat to sail.

Conclusion

Health care startups are a perfect way to earn the profit on investments if executed in a better way. For the later you need to be sure that the team you are investing upon is confident, has a unique idea, and is updated about the health care segment.

The only way that you can fail with your investment in this section is the selection of the poor team. As a concept, I believe that the above points well narrated the reasons, as in why you should invest in health care startups.

Productivity Tools for a Start-Up Founder

In a start-up, the founders often find themselves donning many hats and doing pretty much everything. And it cannot be helped since most start-ups are strapped for funds and fueled only by the hopes and dreams of their founders. Being able to launch a startup is a dream for many of us, but it comes with a huge amount of stress. Stress is a great killer of productivity and a lack of productivity can cause work to pile up and induce, well, stress! It is a very vicious cycle. So what can one do? There are many tools that can really help a person streamline many tasks.

G2 Crowd

Productivity Tools for a Start-Up

There are so many software that promise to make your life easier but they all cost, sometimes they cost an arm and a leg. So what do you do? Well, you have to find reliable user reviews, which is easier said than done. G2 Crowd is the best place you for business software reviews. The review process is quite transparent thus saving you time choosing reliable software.

SaneBox

Productivity Tools for a Start-Up

Staying focused is very difficult with emails pouring in left, right and center. Research has shown that nothing kills concentration more than the popping up of an email during an important task. And sometimes some emails are not even worthy of one’s attention. So what can you do?

SaneBox helps to filter your emails and move less important emails into the “SaneLater” folder. You can view these emails when you are free and are not focusing on something important.

GetStacker

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It is one of the many choices you have when you are looking for a social media tool that helps you publish content on several social media accounts across social media channels. How does GetStacker stand out from the rest? It has a better user interface and it is cheaper from the competition.

Toggl

Productivity Tools for a Start-Up

Time is the most valuable commodity one has. And many of us find that we end up wasting time on insignificant tasks and regret is at the end of the day. Toggl is a simple time recording tool that you can use as an individual or as a time. It gives you very insightful reports as to how are you spending your time.

Bornevia

Productivity Tools for a Start-Up

Bornevia is a very simple online customer service tool. It is perfect for start-up founders as this one tool has email, SMS, live chat and social media all in one dashboard. For all that it offers, its pricing is reasonable and can be afforded easily even by cash-strapped start-ups.

Brightbook

Productivity Tools for a Start-Up

Even a start-up must maintain a book of accounts. However, not everyone is savvy with numbers and drawing up accounts can be quite the hassle. However, accounting can be made very easy with Brightbook. It is a free online accounting tool and its simplicity makes it perfect for start-up founders with zero accounting experience.

Beside all these tools, as a stressed out founder there is one challenge that you must really overcome; the fear of impending deadlines. There are so many deadlines and each must be adhered to, but frankly there is a chance you might miss some. So which ones do you miss? Well, one of the greatest skills to master will be to decide which things to give priority to. Most important tasks should be done first with your sole focus (try to limit multi-tasking). And the second rule to make your life is the “2-minute rule”. If you have identified something that can be done in 2 minutes, do it immediately, do not delay it.

5 Reasons You Should Work on Improving Your Organic CTRs

Also known as “click through rate”, CTR is an essential part of “pay per click” marketing (or PPC). Whenever marketers hear about CTR, they immediately think of improved quality score; this basically means improved ranking and reduced CPC. But that’s not all, and CTR is a bit more complicated than that. Even though it’s not as vital as AdWords, it matters in marketing just as much. Main areas targeted are email marketing, CRO, and social media. Why should you strive to improve your organic CTRs? Here are 5 reasons:

  1. Rank impact

We all know Google is one very complex search engine. It constantly searches for changes in click patterns, and its main goal is to render targeted and detailed answers to its users. Google evaluates the overall success of a website following clicks; it also registers the amount of time a user spends on a website. That being said, if your site has one competitor ranked on Google’s first page, it most likely has earned that position due to a set of keywords better than yours. This means that you’re the second in line.

ctr

Your goal should be to take down the competition, and you can do that through link building. It has nothing to do with increasing the length of your articles, but about persuading more people to click on them. If you manage to grab Google’s attention and your website gets more clicks, then you’ve been able to convince it that you’re better than the website ranking first. Why? Because Google will find your content to be more relevant. SEO professionals have faith in SERP autonomy that comes through improved CTRs; they actually believe that organic CTR might be the future of successful SEO.

  1. Engagement metrics

When Google assess a page’s quality, it first checks 3 fundamental aspects: authority level, reliability, and experience. Google doesn’t analyze a website by just looking at a few articles. It likes to check everything. This is why CTR matters so much. The data provided by click-through-rate demonstrates to search engines that your pages and articles can be trusted, and that what users see is exactly what they get. Google likes to assess the insides of a website, and it often takes into account a wealth of different factors, including SERP position, type of device, location and time. Increased metrics often link to improved relevance and level of interest. To meet engagement metrics, you need to work very hard.

ctr1

  1. Boost ranking with awesome headings

The format of your articles and website pages matters just as much as CTR. If your main goal is to engage an audience and drive people to click on your site and links, you must craft catchy headlines. Content paragraphs, meaningful subheadings, infographics, optimized images and font sizes matter too. All these elements must be integrated properly for a site to be ranked well in Google. Make sure your articles have hyper-links. These should be targeted at highly-authoritative sites that are closely linked to your website too.

  1. Low CTRs equals no leads

What’s the point of creating great articles if your visitors are not interested in clicking on it? Improperly optimized content has no value to Google because it can’t see it. Hyperlinks to meaningful sites make Google believe you’re offer valuable information to your visitors. That being said, make sure to provide information that matters. Apart from keeping a close eye on the content, make sure your attention is on quality. Headlines that don’t sound appealing only lead to mediocre CTR, whether that CTR is generated via AdWords or it’s organic. The best cure for low CTR is improving headlines and making visitors related to what you’re trying to say in writing.

ctr2

  1. How to craft influential CTR

Visitors who know your website, your brand and business are a lot more determined to click through your ads and become potential buyers. However if you haven’t had any luck engaging them and appealing to their curiosity, your CTR rate will drastically decrease. Fortunately, CTR can be influenced. For instance, you might want to target visitors how have checked your site in the past. Use re-marketing list to do that (RLSA). To compel visitors and turn them into customers that want to pay, you must have a voice and be compelling. Keep them informed with news about your brand and website, get advice from web design companies in London, engaged your audience with information that might want to read, and answer to their comments to make them part of your business.

A Digital Boost for Your Business

In the 21st century, almost every single business niche is rooted in the digital world. Even businesses in some of the most traditional crafts, like carpentry or stonemasonry require a well-designed website in order to boost their sales. No matter how well you are performing, there is always room for improvement and this is something you can easily achieve with the help of Internet. This being said, here are few ways in which your business can be improved with the help of the right digital tool.

1

E-commerce

Even though on-spot retail is still alive and kicking, e-commerce is quickly taking over as the thing of the future. With the right e-store builder, you can set up your website in few hours and deal with sales in the digital world. Some dispute this method of trade, by arguing that you can lose a small fortune on shipment prices alone, but what they don’t see are the ways in which e-commerce saves your money.

First of all, you don’t need a staff to conduct these sales for you, only someone to maintain your e-store. Second, you don’t need to lease a building for the store. Everyone knows that location makes all the difference and renting a place downtown can cost an arm and a leg. Finally, seeing how this method of retail is more convenient and more available to customers all over the world, you have a chance at a much greater ROI.

Event Management

Surprisingly enough, one of the industries that thrived the most from these digital tools is the event management industry. Now, someone in this line of work can make money even from the people who are unable to attend via various streaming services. People watch anything from wedding receptions to live theatrical performances, so there is quite a bit of money to be made here. Drone technology combined with GoPro, creates a completely unique spectator experience to these people. We can only guess what kind of revolution will modern VR devices make in this business niche.

Finally, people in the event management industry also benefit from online ticket sales. Selling tickets on your website, means that you don’t have to pay someone to do this for you. In other words, a middleman in ticket sales can be completely cut out with the help of adequate WP event ticketing system.

2

Freelancing

The term freelancing has existed for quite a while now. In 2015, at least 45 percent of people in the US worked from their homes (at least as a part-time). Reasons behind this are numerous. Freelance jobs are usually paid at a rate that is standard for the industry, which means that in some parts of the world paychecks for some of the simplest tasks are considered A-grade. This also lead to greatest rate of outsourcing in known history which helps some companies expand more than they ever could without these digital means.

Conclusion

There is no recipe for success, but if there were ever such a thing its main ingredient would be adaptability. The world of business has a volatile landscape and every now and then a revolutionary idea comes along and forever changes the game. Those who manage to evolve and fit into this new business model survive and grow and those who don’t simply fail. Sure, this may not be easy, but reaching your goals was never simple in the first place. A perfect opportunity for everyone to show what they are made of.

How to make a hotel company stand out through a top digital marketing strategy

Hotel companies are working in a highly competitive industry and to be successful they need to show customers what makes them special. When travellers head directly to a website it is wonderful for these firms as digital marketing for hotelsget the full financial benefit from the room sale. When firms work with Online Travel Agencies or OTAs they are charged commission for a booking, and it is generally considered better to get a direct reservation. What is needed to get a greater amount of web traffic is to stand out from similar hotels. Large hotel businesses do not need to worry about this issue as much, as they have the huge benefit of brand awareness.
shutterstock_292400537

What companies can provide that will entice travellers is a loyalty package that offers certain things to customers for booking directly on the site. The best digital marketing for hotels is achieved through a plan where tourists can be enticed onto the site. There are numerous ways to do this such as always updating the website and ensuring it looks good on mobile devices. Photos are very important and hotels should offer a gallery of pictures that show off the rooms, business centre and facilities such as a luxury spa or gym. Companies must work out what they specialise in and then advertise this to encourage travellers to visit.

It could be that the hotel company has a boutique property, or that it is perfect for weddings. Whatever the reason it should advertise this on the website and through social media by for instance showing pictures of a great celebration at Christmas or Halloween. Hotel firms can tell a story about something that happened at the property through social media. This entices tourists onto the website through places such as Twitter and Facebook. Hotels should also make partnerships with tour companies and local attractions offering them as part of the booking. This can also be done with restaurants and cafes based near the accommodation.

Any hotel website can really win when it has special deals on its booking engine that are not offered to OTAs. Booking should also be a very easy situation for travellers where they can quickly get through the process. Having a mobile app in this digital age is vital as tourists can easily reserve a room through a few clicks. Thinking about the customer journey is crucial as their trip starts as soon as they reserve a room and continues even when they have left the hotel. They are likely to leave reviews so hotels should ensure they consider their needs.

For firms who need help with the way their company thinks about its digital marketing strategy, there is the excellent Booking Direct. This leading hotel marketing company will provide the best web solutions that are tailored to the unique selling point of each hotel. Their web strategy is outstanding as it focuses on what the hotel company has to offer, and will improve their booking engine while attempting to introduce more web traffic to the site. The customer journey is very important and the experts at Booking Direct will ensure hotel firms significantly raise their revenues through achieving higher reservation numbers.

Top tips to help attract travellers to book a hotel through brilliant online blog posts

Hotel companies are working in a highly competitive industry and to be successful they need to show customers what makes them special. When travelers head directly to a website it is wonderful for these firms as they get the full financial benefit from the room sale. When firms work with Online Travel Agencies or OTAs they are charged commission for a booking, and it is generally considered better to get a direct reservation. What is needed to get a greater amount of web traffic is to stand out from similar hotels. Large hotel businesses do not need to worry about this issue as much, as they have the huge benefit of brand awareness.
shutterstock_192344759

What companies can provide that will entice travelers is a loyalty package that offers certain things to customers for booking directly on the site. The best digital marketing for hotels is achieved through a plan where tourists can be enticed onto the site. There are numerous ways to do this such as always updating the website and ensuring it looks good on mobile devices. Photos are very important and hotels should offer a gallery of pictures that show off the rooms, business centre and facilities such as a luxury spa or gym. Companies must work out what they specialise in and then advertise this to encourage travellers to visit.

It could be that the hotel company has a boutique property, or that it is perfect for weddings. Whatever the reason it should advertise this on the website and through social media by for instance showing pictures of a great celebration at Christmas or Halloween. Hotel firms can tell a story about something that happened at the property through social media. This entices tourists onto the website through places such as Twitter and Facebook. Hotels should also make partnerships with tour companies and local attractions offering them as part of the booking. This can also be done with restaurants and cafes based near the accommodation.

Any hotel website can really win when it has special deals on its hotel booking engine that are not offered to OTAs. Booking should also be a very easy situation for travellers where they can quickly get through the process. Having a mobile app in this digital age is vital as tourists can easily reserve a room through a few clicks. Thinking about the customer journey is crucial as their trip starts as soon as they reserve a room and continues even when they have left the hotel. They are likely to leave reviews so hotels should ensure they consider their needs.

For firms who need help with the way their company thinks about its digital marketing strategy there is the excellent Booking Direct. This leading hotel marketing company will provide the best web solutions that are tailored to the unique selling point of each hotel. Their web strategy is outstanding as it focuses on what the hotel company has to offer, and will improve their booking engine while attempting to introduce more web traffic to the site. The customer journey is very important and the experts at Booking Direct will ensure hotel firms significantly raise their revenues through achieving higher reservation numbers.

Are You PCI Compliant?

PCI (payment card industry) compliance may not be a term you hear frequently as a small business owner. However, it has noteworthy impact to the level of risk your business assumes in payment processing if you accept credit cards and debit cards from customers as a form of payment.

Despite that media headlines tend to focus on large-scale data breaches that impact major retailers and government entities — and the millions of customers whose data may be compromised when such a breach occurs — small businesses are particularly at risk for a payment security breach. In fact, experts estimate more than 60 percent of security breaches target small- to medium-sized businesses. Often, smaller businesses are targeted simply because they are perceived as “low-hanging fruit” by hackers who presume (often, correctly) that a small operation won’t have the appropriate security standards in place that make it difficult for thieves to access sensitive payment data that they can use to commit further fraud.

Though your business is not legally required to abide by the security standards that determine PCI compliance, the cost of not following its obligations can be insuperable. If your business is a victim of a breach and the subsequent investigation determines your payment security and point-of-sale processes are not PCI compliant, you could face upward of thousands of dollars in costs associated with the aftermath of the breach, including responsibility for the re-issuance of customer payment cards, fines, fees and potential law suits.

In this presentation, we’ll take a closer look at how PCI compliance relates directly to your business, and provide some helpful parameters to help you identify which PCI-compliance standards your business should adhere to; based on the channels in which you sell, and your annual debit and credit card transaction capacity.

We’ll explore why some security measures commonly presumed to ensure a safe transaction environment may not be adequate to prevent a payment security breach — and why relying on these tools isn’t synonymous with PCI compliance.

We’ll review why PCI-compliant security standards change frequently — and provide tips on how to conduct vulnerability scans within your business to ensure the highest level of security during transaction processing.

Finally, we’ll recommend best practices small businesses owners can leverage to reduce exposure to unnecessary security risks when it comes to point-of-sale procedures and internal processes staff must follow to reduce the risk of a physical or cyber breach. We’ll also suggest some resources to help you identify qualified PCI-compliant partners that can help you conduct network security audits, and guide your business in performing comprehensive vulnerability scans to identify potential areas for improvement. These are based on the latest iteration of PCI-compliance standards set forth by the Payment Security Council.

Mobile Analytics Tools: What and how to measure

Technology has offered so many options for all sorts of daily business functions—hardware such as smart devices, for example. It also has plenty of options for mobile and web analytics. That choice might seem overwhelming—but it doesn’t have to be.

For starters you have to dig up the details on what actions drive the return on investment you want. You have to analyze the perspectives you want to capture, and you have to figure out the future plan for your company.

Every analytic system has different metrics that combine different factors. They’ll generate engagement and awareness as well as how you can figure out if prospects are moving to legitimate customers.

It might seem as though the fewer people you can involve in the choice and the analytics—but that’s not the case. In fact, you need to involve virtually every department. They can help you evaluate whether those analytics have value and how they integrate into your existing system.
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