Google announced that the new Penguin Update will not come until the March 2016. That means that the webmasters and SEO experts need to wait for a bit longer. Also, it means that they should already be working on the new strategies to keep their websites relevant in the year to come. Here are some of the strategies that you should think about when it comes to SEO for your website.

1

Improved Content

It is Google’s job to deliver high-quality and relevant content to its users. The entire Google work policy stands behind that idea. Therefore, all the updates and algorithm improvements are made in order to make this happen. Driving traffic your way require skill and there are many ways to do it. However, with each Google update, content and the relevancy of your website become more and more important. Therefore, improving the content will always be the best and the most reliable SEO strategy. Additionally, simple text content will not cut it anymore in 2016. You will have to get creative and start using different media in order to deliver your message. Videos, pictures and infographics will have to find their place on your website. Besides that, interactive content like quizzes, games and other engaging types of content will definitely increase your traffic.

Thinking about the App Store

Google voice search is being used more and more. Siri is already among the favorite ways to search the web among the iPhone users. People are buying their stuff through their mobile devices increasingly. All this combined means only one thing – it is necessary to optimize your website so that it is convenient for browsing on the mobile devices. Moreover, it will become unthinkable for your website not to have an app. You need to become present in the App Store to stay relevant in 2016.

Optimization of the Conversion Rate

This technique is, basically, all about improving the content of the website. However, the way you are about to improve your website is created based on the feedback of your clients. While different SEO techniques may drive people to your website, the feedback by those website users will help you realize how to turn the visitors into the customers. To learn more about the behavior of your website visitors, you need a good and reliable SEO checker. Some marketing companies suggest that CRO (Conversion Rate Optimization) becomes an essential detail of all serious marketing strategies.

2

Break Down SEO into Phases

While SEO was all about driving traffic to a website, in time, different phases of user activity were noticed. It becomes more and more obvious that getting people to visit the website and getting people to buy something while they are there are entirely different phases of the user experience. Therefore, they need to be targeted with different keywords, techniques, methods, and approaches. In 2016, it will be very important to make sure that your marketing strategy, as well as your SEO has different approaches for different users.

The novelty about the new Penguin update is that it will be making changes as it goes and it will penalize in real time. Therefore, anybody who is penalized will need a bit of time to stand back on their feet. This also means that the competition will be fiercer and harder. On the other hand, it means improved user experience and better and more relevant websites on the Internet.