What Does SEO Mean Today?
If you have been working with SEO for years, you may have noticed that it doesn’t work in the same ways today that it has historically. You already understand terms like gateway pages and keyword density, and understand that these practices are not the most effective for SEOs.
Throwing Money Away
Many people throw money at their websites in order to generate content of a type that will attract traffic, referrals, links and visitors. What role should SEO play in creating interesting content and in the development of a content strategy? How often does an SEO tackle technical issues that developers and designers have not addressed?
What is Today’s SEO Objective?
Your main objective should be making it easier for people interested in your product or service to find you and your pertinent content. Relevant content doesn’t have to be great content, just useful. When a consumer searches on Google for pizza, they don’t need poems or stories about pizza – they want dinner. SEO adds value to the content you create by being sure that it will be more likely to reach your target audience.
Discussing the Trends
When experts in SEO get together online, they express interest in businesses by discussing their products or services on social media sites like Google Plus and Twitter. The role of SEO in the creation of content is discussed, as are technical issues that SEOs may see, and what solutions they use in resolving them.
Content Creation and SEOs
Website owners need to be willing to take more ownership of their own websites, including those who use WordPress themes. They should be involved in the website and content creation. They should also make an effort to create content that is appealing to their target audience, based on their expertise and their experience. Hiring someone with this type of experience will also allow quality information to be provided to visitors to the pages.
Coaching Is Helpful
Some owners with WordPress Themes sites are willing to write content, but they are not sure where to start, or what exactly they are trying to accomplish. Owners may also not have the time to write quality content. These people may need to hire writers or get coaches to help them in writing great content. This would likely be seen by site visitors and will be shown in the search results of people they wanted to reach.
Learning Keyword Research
You can learn to do proper keyword research, so that you can find and then use the language and keywords for which your audience may be looking. Titles can be too short or too long, or not descriptive enough about the pages of content people want to see. The same applies to page headings, Meta descriptions and other worthwhile content.
What an SEO does with regard to strategy and content creation is to help people who work within the content creation framework. This framework may dictate what length of title is more likely to be seen, and what content can be shown out of context when it is displayed on Twitter, Google+ or Facebook. If the content is engaging and interesting, then more people may click on it, and will share it.
Many sites publish related pages, like those in a series. Articles in the same category on e-commerce sites may span more than a page in length, along with galleries that show related images, with text that is descriptive in nature. The numbers of pages may show up as links at the bottom of pages.
These pages may have the same Meta description and HTML title element, so search engines may perceive that they are duplicate pages. You can get past this with Google, by treating them as related pages. In this way, all of your content can be reached by those who are interested in reading it.