Month: July 2016

Mobile app analytics: The fundamentals

If statistics are to be believed, there will be 6.1 billion smart phone users by 2020. And if you think that figure is mind boggling, then let me tell you that as of June 2015, 100 billion+ mobile apps were downloaded from the Apple App Store. Yeah, that’s right – a billion with a B.
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Surviving the First Year as a Startup

Most startups have one major problem in their first year of doing business: they invest a lot of money to launch their company. They keep investing during the first few months, but their return on investment (ROI) remains insufficient to keep them in the game. To make things even more difficult, although you may have
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Great Ways to Boost Your Lead Generation

The main purpose of having excellent lead generation is conversion. You can have amazing traffic and your visitor counter may be sky-rocketing, but if you fail to convert those visitors into buyers, your business may be in jeopardy. One of the things that you need to do is to create a landing page that is
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