Any business, supported by the online presence, aims at driving more ROI with the implementation of different strategies. Maintaining the cordial relationships and being in a regular interaction with the customers are also the parts of the brand building and marketing. Now the question arises ‘how to interact with the customers and target audience’. Placing the high-quality content over different platforms on the web is a good move in terms of being noticeable among the target audience.
Marketing the content is the next step to make it visible to the readers. According to the stats, about 90% of B2B marketers will be using the different means of content marketing to grow their businesses in the coming time. On the other hand, over 75% marketers are all set to produce more content this year than they usually do.
Fueling the content with the exceptional quality, visitors’ expectations and rich information are few of the elements which make your content ready to be marketed. Further, selection of the right marketing techniques transforms you into a successful content marketer.
Here, we are going to discuss 5 proven content marketing strategies that are sure to give wings to your campaign.
1. Locating The Key Influencer Before Content Creation
Key influencers can be referred to as a group of the influencers who dominate in terms of reaching the target audience. Locating the key influencers can enable you to convey your content to more people than the ones you are having in your current list. You can make a request to the key influencers to share your content so that it can reach a larger target audience. But, before creating the content for a particular key influencer, knowing their guidelines and instructions appears as an imperative thing.
The key influencers recommend sharing the content only if they find it suitable for their communities. There are tools like BuzzSumo that help you find the key influencers who have a greater reach among the target audience within your industry. Reaping the benefits of the use of such a tool can help you accomplish your objectives as a content marketer. It is more than half battle won if a key influencer agrees to share your content.
2. Keeping The Positivity Accelerated
For a content marketer, getting subscribers, affirmative comments on their posts, sales, post sharing on social media , a quotation request, etc. are few of the moments that please him. But, such moments are concluded with either a thankful gesture or with a plain confirmation message. It is a mistake to put the positivity to an end; rather it needs to be cherished to achieve the post-conversion goals.
Now, let’s unveil the methods that are effective to keep the positivity going on. You, being a content marketer, can conduct a survey regarding your post, mail your previous posts to the subscribers with a request of social shares, send a newsletter to the subscribers on a regular basis, etc. Continuing the positivity is going to benefit your purposes only. Hence, it is also a proven strategy that can work wonders for your content marketing campaign.
3. Garnishing The Content With Visual Presentation
Just like a nice garnishing makes a cuisine appear tastier, a post enriched with a visual presentation will surely jazz up the excitement of the readers. Nothing can be a better way than incorporating the images to make a content visually rich. Even the research findings say that a post with the relevant images captures over 90% more views. The content with the placement of images after every 80-100 words is sure to double the number of shares.
Creating professional quality images is no more a killer task as the free tools like Canva, when combined with free stock photo sites i.e. Unsplash & Pixabay, make the job a duck soup. As the tool mentioned above is free of cost, so it would not put a strain on your pocket as well. Believe me, making the images and adorning your post with the same is not a time taking affair once you get a good hand over such tools.
4. Upgrading The Content For New Lead Conversion
In the present scenario, the content upgrade has emerged as an effective technique for the enormous lead generation. Upgrading the content is all about enriching it with contextual offers by hyperlink. Such links navigate the users to the web address where you want them to arrive. Also, you get an opportunity to exchange the contact details with the readers.
The stepwise implementation for content upgrades can be mentioned as below:
- Write an engaging post
- Build a contextual offer (videos, eBook, checklists, etc.)
- Make the same available for the readers in exchange of their contact details i.e. Email ID
- Upgrade all your posts with the same offer
5. Repurposing The Content For Better Marketing
This point has also made its place in the list of 5 proven techniques because of the significant results it produces. Transforming an already live blog post in other formats for a different purpose is repurposing the content. It takes no efforts to convert the format of a post into a condensed video, podcast, PPT presentation, etc.
The prime advantage of sharing the same content in other formats is marking the presence of your content on different networks. It directly intensifies the reach of your content to a larger extent. On the other hand, the content available in diverse formats can be grasped in any style of learning.
After going through the above-mentioned strategies, you can conclude with a point that content marketing is not a rocket science if managed and strategized in an organized way. It is a fact that you need to spend either money or time to succeed as a content marketer. But your hard work and determination pay off (sooner or later) when you generate new leads for your business through content marketing.
It would be completely my pleasure to keep in touch with you with more posts. I would appreciate your efforts of sharing your suggestions and feedback regarding this post in the comment section given below.