Once you’ve come up with a good business idea and decided to turn it into reality, it’s time to start forming your brand identity. And there’s hardly a better way to do this than to design your company’s logo. However, designing your first business logo isn’t as easy as it may seem. This is the
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We all know that companies now use social media for marketing because it’s one of the cheapest ways for them to reach their audience. Still, when it comes to meeting new customers and business partners, there’s nothing better than hosting an event. But what to do when you want to host a successful event but
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Influencer marketing has gained massive popularity in the advertising industry, with marketers and companies spending enormous amounts of money on influencers to promote products and services and reach a bigger audience than ever before. Customers have all but lost their trust in big business and advertising in general, prompting the shift towards honest recommendations from
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Having a million-dollar idea is something that a lot of entrepreneurs would kill, die or sell their soul to the devil for but an idea alone isn’t enough to get you over the top. You see, in order to tackle this massive endeavor, you need the assistance of others and persuading them isn’t a small
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Starting your own business is an extremely risky, but ultimately exciting and rewarding adventure. The act of transferring business ideas from a piece of paper into the real world is a completely different ball game then, let’s say, being an employee and doing someone else’s bidding. Starting your own company is not only preceded but
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There’s no shortage of innovation in the marketing world. However, the market is constantly changing alongside customer expectations. Nowadays, it’s more difficult to land a sales pitch or to market a product than ever before. The main reason is that the market is constantly growing and the number of marketers increases as well. That’s why
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Starting off on a path towards business success is all about having a great idea. Once you put your idea to test it might not perform as great, but this doesn’t necessarily mean that the idea is bad – only that the market isn’t right at the moment. This means that you have three options.
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Workers are the glue that holds operations together. They support the company’s mission and handle the lion’s share of the workflow. Of course, if they act as mere individuals, the full potential of productivity cannot be unlocked. While team players always add value to the business, people who are used to whistling alone are of
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No matter what you decide to do in life, it is always better to have contingencies in place than to try and wing it later. The latter usually requires much more effort, flexibility and resources, sometimes even compromising the very structure of your business or the model you intended to follow. You see, by giving
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Some people believe that in order to succeed in business, all you need to do is get people to buy from you. Still, this kind of corporate agenda is quite shortsighted. With the right price, limited time offer, and quality marketing, you can easily make people purchase from you. The trick, however, is to make
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Generally speaking, business loans and personal loans are two completely different things. However, in practice, a business owner can sometimes get a personal loan in order to help their business grow. This is the case because many new businesses aren’t eligible for a business loan but they still need to get finances in order if
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We might not like it, but obeying the law is a must – it gives our world greatly needed structure. If you fail to acknowledge the legal realities of our world, your life as an entrepreneur can easily turn into a nightmare. Regardless of the type of business you’re running, here are four most common
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