You started your small business from the ground up, gained a loyal customer base, but you feel like the time has come to expand your reach? In the natural order of things, that is the optimal course of events and although aiming for the bigger league might have sounded unattainable at the beginning, it is more than plausible if you work hard and make the right strategic moves. With this in mind, marketing your brand and products globally is the playground to pay special attention to, so here are some suggestions to help you achieve your brand’s omnipresence.
Create original content
The core of every good marketing strategy is content. It needs to stem from your brand, to represent the essence of your business ideas, but it also needs to be attractive to the wider audience. The trick is to create original content, which is naturally related to your brand and which will ignite a spark of interest in people of different interests, nationalities, and cultures.
What you can do is take a sneak peek at how others do it, especially how the big players organize their marketing strategies. If you wish to be everywhere, you need to take every opportunity to learn and look for inspiration at all places. Naturally, you will not copy somebody’s work but just see what is popular as well as how that something is presented.
Use tools to boost brand awareness
Besides the quality of content, you also need to consider how that content is presented. To know what works best for your target audience, you need to know who that audience is. You can use Google Analytics or some other tool to learn more about their age, gender, and interests. If you posted a video and it is not getting enough views, use those tools as an aid to figuring out what you need to change.
Another important element to raising awareness about your brand and spreading your outreach is Search Engine Optimization (SEO). In this modern digital world, where we swim against the current of a multitude of information, people will not have the time or nerves to look past the first few websites listed on their search engine. This is where SEO jumps in, to help your content be ranked better, and for that purpose, it is vital you have an SEO expert in your team.
Integrate traditional marketing
Most businesses have completely migrated online, so there is virtually no human interaction between customers and a company since all processes are automated and even customer service representatives are substituted by bots. Although spreading the word about your brand is faster in the digital form, this loss of human interaction is actually to the detriment of brand loyalty since people still want to know that human beings stand behind a business machine.
This is why live events, such as promotions or exhibitions are a perfect manner to remind your customers that a group of dedicated people is working to make them satisfied. As for the event organization, if you are feeling a bit insecure about how to create an appealing exhibition display, some agencies can help you with what’s trendy in the traditional physical domain. Your ideas shaped by their expertise in form and functionality will be a winning combination between logistical efficiency and creativity.
Leverage social media
And now, for the bread and butter of any successful digital marketing strategy: social media. As mentioned, once you get to know your target audience, you can find the best approach to present your content. For example, you are launching a new product, so perhaps a series of videos teasing the customers for weeks in advance is what will have the most impact on sales.
Also, finding brand ambassadors might be a good strategic move since people tend to trust other people’s reviews the most. Sometimes it is difficult to decide which product to use since they all claim to be the most efficient, so sending samples to a few hand-picked social media influencers before the launch can expand your customer base.