Your company’s blog is a key part of your digital marketing strategy. These postings can fill several categories including white pages meant to inform, FAQs, articles that explain tasks or activities, industry news, explanation of products and services, and more. Well-written website content improves your search engine rankings and can help build a positive reputation, consumer trust, and
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You started your small business from the ground up, gained a loyal customer base, but you feel like the time has come to expand your reach? In the natural order of things, that is the optimal course of events and although aiming for the bigger league might have sounded unattainable at the beginning, it is
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Online marketing is one of the most important tools businesses have to promote their work and attract new clients and customers. In order to accomplish this, you need to have a clearly defined brand that will be recognized both offline and online. Developing a brand requires you to know your audience and to understand your
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Branding is key if you want to get your business the recognition it deserves. Having a great product or service means very little if you are not branding it the right way. Especially today when both online and offline branding strategies are necessary for a business to be truly successful. If you are still uncertain
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Content is the most important feature that will affect every business effort in the online surroundings. No matter what you produce or sell, your outreach will be in vain, unless you pack your business offer so that your target audience notices and understands that proposal. This means that every business owner has to work hard
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Google announced that the new Penguin Update will not come until the March 2016. That means that the webmasters and SEO experts need to wait for a bit longer. Also, it means that they should already be working on the new strategies to keep their websites relevant in the year to come. Here are some
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Taking responsibility for your moves is the most important decision when you want to become a businessperson. Everything you achieve will mostly depend on your own choices. Some global trends might direct you to different tracks for a while, but generally speaking, you create your own business context. From the field you choose to work
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