Tag: social media

How to Make Your Brand Omnipresent

You started your small business from the ground up, gained a loyal customer base, but you feel like the time has come to expand your reach? In the natural order of things, that is the optimal course of events and although aiming for the bigger league might have sounded unattainable at the beginning, it is
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Handling Social Media Complaints: Tips and Tricks

Social media is one of the most important digital marketing instruments to use today. It is an instrument that allows businesses to interact with their customers directly and in a more personal way. High social media engagement tends to lead to higher customer loyalty and better brand value. The direct nature of social media interactions
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Everything You Need to Know About Micro-Influencers

Influencer marketing has gained massive popularity in the advertising industry, with marketers and companies spending enormous amounts of money on influencers to promote products and services and reach a bigger audience than ever before. Customers have all but lost their trust in big business and advertising in general, prompting the shift towards honest recommendations from
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5 Proven Strategies for Successful Content Marketer

Any business, supported by the online presence, aims at driving more ROI with the implementation of different strategies. Maintaining the cordial relationships and being in a regular interaction with the customers are also the parts of the brand building and marketing. Now the question arises ‘how to interact with the customers and target audience’. Placing
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Staying Ahead of the Curb in Retail 101

Having your own retail store is a dream come true for many people, however ensuring that it is up, running and profitable is not an easy task. Moreover, there is a great chance that you will have a tough competition in your very vicinity which makes everything even harder. When asked about why is it
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