In a start-up, the founders often find themselves donning many hats and doing pretty much everything. And it cannot be helped since most start-ups are strapped for funds and fueled only by the hopes and dreams of their founders. Being able to launch a startup is a dream for many of us, but it comes
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Also known as “click through rate”, CTR is an essential part of “pay per click” marketing (or PPC). Whenever marketers hear about CTR, they immediately think of improved quality score; this basically means improved ranking and reduced CPC. But that’s not all, and CTR is a bit more complicated than that. Even though it’s not
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In the 21st century, almost every single business niche is rooted in the digital world. Even businesses in some of the most traditional crafts, like carpentry or stonemasonry require a well-designed website in order to boost their sales. No matter how well you are performing, there is always room for improvement and this is something
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Hotel companies are working in a highly competitive industry and to be successful they need to show customers what makes them special. When travellers head directly to a website it is wonderful for these firms as digital marketing for hotelsget the full financial benefit from the room sale. When firms work with Online Travel Agencies
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Hotel companies are working in a highly competitive industry and to be successful they need to show customers what makes them special. When travelers head directly to a website it is wonderful for these firms as they get the full financial benefit from the room sale. When firms work with Online Travel Agencies or OTAs
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