New Elements Affecting Online Reputation Strategies in 2013

Online Reputation Strategies in 2013

Online reputation management for the year 2013 is based on a simple concept of credibility. This means that for an improved online reputation, you need to set apart the brand of your business from other competitors in the market in the terms of the credibility of your business. To achieve this, you need to be a source for providing reliable and significant content to the consumer world and gain a hike in your online reputation.

Development of social media strategies for providing an upthrust to your business’ online reputation depends on various factors currently prevailing in the market. These strategies are supportive towards your practices for the prevention of your reputation from the negative impact and helps you to monitor activities of your customers online including their reviews and feedback about your business services and products. In order to attain the maximum reputation for your business, you must consult professional reputation management services, which will improve the overall reputation of your business by following latest strategies for an efficient management of online reputation.

The year 2013 has been seen as the year of addition of various new elements of a competent online reputation management, which are discussed below.

• Content Quality: Content marketing has evolved from a trend to a necessary marketing tool. Consumers have grown an awareness of the high quality of the content, while rejecting meaningless and unreliable content. Thus, offering a meaningful, unique and high-quality content provides a boost to the reputation of an online business.
• Google Authorship: Google Authorship has gathered a high attention in this year from content creators around the world. With a feature for authors to claim their contents, this tool has provided an opportunity to Google to display unique high quality content only thus, improving the credibility and legitimacy of a website, improving online reputation.
• Crisis Management: The utilization of social media for the promotion of a brand, responding to certain queries of the customers and sharing some new information has proved to be an easy hand to businesses. But, the number of companies is growing and thus, more companies are following this responsive track to attain high levels of online reputation. A small mistake in response to the customers’ feedback or review can lead to a negative impact on reputation leading to a crisis for the business. To tackle this, business owners are planning crisis management to minimize the negative effect on their business.
• Online Reviews: The fact that consumers make an online research for the brands before making a deal with the business isn’t a surprising one. A survey conducted revealed that 85% of the consumers surveyed prefer reviewing products or services of a business before making an actual purchase. A high percentage of surveyed customers stated that they prefer the reviews posted online over suggestions provided to them by their personal or social contacts. Thus, online reviews have got a high demand built-up for them, in order for a business to attain maximum benefits.

In short, a high quality and unique content can add brand value to a business’ online presence, while a successful crisis management to tackle negative review impacts can help businesses create a positive online reputation in 2013.