Responsive Web Design

Responsive Web Design – Low cost mobile option for small businesses!

Google’s update “Mobilegeddon” change the scenario of mobile websites completely. Where business owners generally avoid mobile applications and mobile websites due to higher cost and lesser success assurance, now they have to move towards mobile versions.

According to different surveys held by different organizations,

  1. A huge portion of the population (around 63% or more) used their smart phones, tablets, fablets etc. to operate different domains or to go online.
  2. More than 80% of users owns a smart phone and around 60% has internet connections on their smart phones.
  3. There is around 21% global 3G coverage.
  4. As per assumptions, in the coming year of 2016, retailers are assured for 350 million sales of tablets, which surpassed laptops.

All the above stats clearly reveal the importance of mobile adapted web designs and the dependence of users over their handheld devices (mobiles, smart phones, tablets, fablets, etc.)

To oblige users and businesses with lower cost solutions, web development and mobile app development companies come up with the perfect alternate of mobile websites – Responsive Web Design.

What is Responsive Web Design?

Responsive Web Design (RWD) is a process that adapts the device size to provide better viewing of a website. In layman language, the process that adapts the device size (height and width) to show a perfect view of a website is known as Responsive web design.

The term “Responsive Web Design” was coined by Ethan Marcotte in the year 2010. And after that several IT authorities come up with a separate view on it. The most preferable IT magazine and online media – “Mashable” announced 2013 as the “year of Responsive Web Design” in its edition.

Benefits of Responsive Web Design:

As the definition, it reveals the major benefit of RWD – device size adaptation, but there’s lots to explore, some already explored and some waited to be explored. Take a sharp look into the benefits of having responsive web design are:

  1. Single URL for multiple devices
  2. Low cost and high performance
  3. Higher user interaction

Do’s and Don’ts to remember

As everyone says “precautions are better than cure”, it’s better to understand do’s and Don’ts of Responsive web design that can help you to improve your performance and get better user engagement.

Do’s of RWD:

Do’s that needed to be remember are:

  1. Keep your layout simple, complexity harms your business branding and performance.
  2. Use Fluid grids rather tables
  3. Implement media queries for better performance
  4. Define break points to get a better layout on your device.

Don’ts of RWD:

If you know the do’s of Responsive web design, then you need to be focused over Don’ts of RWD, which are as follow:

  1. Do not hide things behind images or through similar colors. As this ruined user experience, it also considers as a violation of Google’s guidelines.
  2. Do not use deep panels or sections to reach out the information or other things of your websites. Keep your layout simple and frontier.
  3. Do not use poor quality images, as graphics are more beneficial for user engagement.
  4. Do not rely on device dimension, as sometimes it ruined your efforts and distort on different dimension device.

So, be ready with a lower cost alternate of mobile versions and improve user experience by providing a single solution for multiple devices. Be ready for Responsive Web Design adaption!

Take a look at beneath infograph :

infographic-RWD - Perfect solution for small business!

About: ajgupta

SEO Analyst and tech writer at – web, mobile app, digital marketing and software development company. He is eager to grab the trend knowledge about SEO & Digital Marketing and passionate to help businesses in improving their online brand visibility. You can get in touch with him on Google+, Linkedin and Facebook. He will be happy to hear from you.

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