Five things to know about outsourcing SEO

Outsourcing your SEO is a common practice for websites all over the world, especially in highly developed countries. In most cases, the very fact that you can get a service for a low cost will persuade a lot of website owners to take upon this offer.

However, the matter is much more complex than it meets the eye.

There are numerous pros and cons to this approach and it is best if you are aware of them prior to employing SEO outsourcing services.

Here are some of the main things you have to consider before using outsourced SEO.

The price is much lower

As you can presume, outsourcing SEO will relieve your budget allowing you to invest in some other things. In fact, due to low labor cost, outsourced SEO companies are able to be very efficient and provide a lot of benefit for the employer. Even if a company is below average in terms of expertise, it is still able to provide a good return in comparison to invested money. Cost of service is especially important for new companies which are unable to invest a lot of money into marketing. This is a great solution as it will allow them to move from the starting point in terms of SEO. Of course, as your website improves and you start gaining ground, you are able to invest more in this service. However, outsourcing SEO is a necessary that helps new companies stay afloat.

It reduces multitasking

When a person starts a new website, he usually thinks that he will be able to handle social media and optimization all by himself. This leads to a lot of multitasking and time spent for various activities. We believe that this is the way to go as it reduces our costs. But, the truth is much different. Multitasking can be disastrous for your website as it takes a lot of time to switch between the tasks. Furthermore, lack of concentration leads to errors. Lastly, due to the fact that you have to do so many different things, you won’t time to improve your game which can be disastrous when it comes to SEO. This profession relies heavily on continuous education as Google constantly changes its algorithms. Without proper research and improvement of techniques, your efficiency will always remain subpar. With that, we come to the next point.

Experts will handle your SEO

Website owners often think that SEO is something rudimentary, which can be done by anyone. People think that, due to the fact that it is a necessary part of your website marketing, this is an easy concept. Quite the opposite; it is a very complex procedure which, if handled by a layman, can ruin your website. You might have read something somewhere thinking that this is the right thing for your organization. But, as the algorithms change rapidly it is really hard to catch up. You might start using an approach which seems flawless only to realize that it is, not only obsolete, by also penalized by Google. By outsourcing, you make sure that experts are handling your website.

It is hard to assess a company

This is the toughest part of the process. As we said, SEO is a dynamic environment due to constant algorithm changes. Each time Google introduces a major update, the playing field gets altered. So, if a SEO company had good results in the previous years, it doesn’t necessarily mean that it will have good results in the future. In fact, the ability to adapt and change your strategy on the fly is the most important quality for an SEO expert. In order to reduce risks, you shouldn’t only observe the results. It is very important to assess personality of the SEO expert in question. If you see a person as highly involved and willing to improve, it is safe to say that he will be able to adapt to changes and constantly provide results no matter what’s happening with Google.

Cultural differences may pose a problem

In most cases, websites outsource SEO services from organizations that are on the other side of the world. Language, culture, behavior; all of this can pose a problem during communication and can even jeopardize your agreement. Although these things seem minor, they are something that can build up tension and lead to dissension. It is best if you can find an SEO expert that shares your views or has lived in your country. This way, you can avoid a lot of problems in advance.

Hopefully, these tips will help you find the perfect SEO outsourcing company. Truthfully, there are always risks when outsourcing. Simply put, we are working with organizations from different countries that have different values and legal system. Nevertheless, as long as company is highly involved and professional, you can expect good results.

Image by Nick Youngson

About: niksto

Nikolay Stoyanov is the CEO of – an SEO company that offers SEO auditing, consulting and white hat link building services to clients all over the world. Nikolay is a huge Brian Dean fan and a proud graduate of his SEO That Works course. He’s a contributor to many of the most reputable websites about SEO.

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